Are you Conveying the Most Critical and
Essential Parts of Your Business to the World?
A successful, thriving business requires a clear Vision of what you want, a powerful Visual Identity that communicates who you are, what you offer, and where you’re going, and a consistent Voice and Message to bring the perfect clients and customers to you and have them asking, “Please, tell me more!”
Have you ever struggled to grasp the connection between what someone’s saying about their business and what their marketing materials are conveying?
If so, join us – Dianna Amorde of Inspired Leap, Bella Guzmán of Highwire Creative, and Leslie Mock of Idea Pioneer – for a one-day workshop in Austin, Texas on August 4, 2011.
How many times have you checked out a web site looking for a product or service and quickly left because nothing caught your attention? Maybe the images were boring, or the message was vague, or what you saw and read just didn’t reflect what you thought the business was about. It just didn’t have that…something to make you stay, look further, or buy.
Fact is you have less than one minute to capture your prospects attention before they lose interest. Is your business beating the stopwatch for attention?
- Does your image and message draw people in and tell prospective customers exactly who you are and what you do?
- Do you know your business “personality” and do your images and words make that personality shine?
- Do you want your business to reflect integrity, clarity, and confidence but don’t know how to “get there”?
- Are you exhausted by the amount of time and energy spent doing the work your marketing materials should be doing for you?
We’re three business-owners who know exactly what you’re struggling with because we struggled too. We started out very passionate about our new businesses, but connecting who we were with our genius and talents and what the business was and needed to convey, was not so easy. We struggled with our message, our brand, our business essence. We lost sight of our original vision and exhausted ourselves trying to do the work the business is meant to do.
What is essence?
‘Essence’ is the intrinsic, fundamental nature or most
important quality (of something); essential being.
You and your business are at your most powerful when what you communicate reflects this intrinsic, fundamental nature…this essence. The energy you’re required to pour into your business lessens significantly when you begin to see your business as a living, breathing organism and you bring the critical marketing components in alignment with the essence of your business
This process sounds daunting and time-consuming. But it doesn’t need to be. That’s where we come in.
Each one of us has a passion and expertise for calling forth from entrepreneurs like you specific elements of the essence of your business. We’ve come together to combine Vision, Voice, and Clarity via a one-day workshop that will transform your business to generate the profits and the thriving success you’ve always envisioned.
Leslie, thank you so much! I have come away with more clarity about my business essence and some steps to take to begin the next part of that journey. And now I’m excited about my business again, where it is now and where it can go. I am THRILLED! WAHOO!!! – Melinda Gray, Melinda Gray Interiors
What You’ll Gain at an Essence of Your Business Workshop
- A laser-focused session revealing the vital elements of your Business Essence led by author and visioning expert, Dianna Amorde.
- How to uncover your true design aesthetic, typography style and color preferences with hands-on activities and collaboration, with the help of business sightseer, Bella Guzmán.
- Your business “voice” pieces including your perfect pitch/elevator speech that can be used in presentations, copy, and meetings to instantly convey the essence of what your business is and does, with the help of Idea Pioneer, Leslie Mock.
One of the things I like most about Dianna is her unique ability to integrate right and left brain thinking with intuitive visioning and gut knowing. The result is a powerful confidence and clarity about the right next step.— Nishi Whiteley, Owner, Turn Lane Consulting
Who Essence of Your Business Workshops are for
- Seasoned business owners who are changing business direction
- New or soon-to-be entrepreneurs with a clear business idea
- Business owners who want more clarity about their business vision and voice
We don’t know of any other workshop that combines the expertise of a designer, visioning expert, and online marketer all-in-one. You’ll get hands-on help so you can quickly tap into your business vision and get the clarity and tools that can help you take a leap forward while saving time, money, and frustration.
What’s Included
The workshop includes:
- A practical, hands-on approach with three business-owners who’ve experienced the same challenges you have and benefited from the wisdom of each other to shift our own businesses.
- An Essence of Your Business creative board with all the visual elements (colors, typography, concepts) needed to help create your logo and unique business look created by you, in session.
- Clarity about what your individual next steps will be when you leave the workshop — how you can best implement all that you’ve learned and created this day.
- Powerful visioning exercises you can use to quickly apply your intuitive knowledge to boost your business success.
- A 30-second pitch targeted to your ideal customer and ready to use the minute you walk out the door.
- All workshop materials, including handouts and materials for creating your business’ creative board.
- A delicious boxed lunch from Panera, afternoon snack, and coffee, tea, and water.
“I was so glad that I attended Bella’s workshop, as it helped me reflect and figure out a visual identity to represent my business and the real me. I left the workshop with a vision board that helped in the creation of a fresh theme, business name, tag line, and logo. I enjoyed the collaborative, hands-on session.” —Mollie Cullinane, owner Cullinane Law Group
Where and When
9:30 a.m. to 4:30 p.m.
Thursday, August 4, 2011
Austin Better Business Bureau
Upstairs Meeting Room
1005 La Posada Dr.
Austin, TX 78752
click for map
Pricing
Early Bird Pricing Ends July 21st, so Register* Today! $349
Regular Pricing: $399. Registration Closes August 2nd.
BONUS 1
60-Minute Follow Up Q & A Phone Call with Dianna, Bella, and Leslie for the
inevitable questions that will come up after the information-packed workshop
BONUS 2
25% Discount on Upcoming Essence of Your Business Workshops
that help you continue to expand your Vision, Voice, and Clarity
BONUS #3
Special Business Discounts on individual work with Dianna, Bella, or Leslie.
Details at workshop
Who We Are
About Dianna Amorde
Prior to launching Inspired Leap in 2003, Dianna had a successful corporate career, including leading a division of Sierra On-Line and managing brands at Procter & Gamble. Dianna holds an MBA from Harvard University.
Dianna brings to her work a passion for excellence, a fun, engaging personality, and a unique blend of extensive corporate management experience and years of teaching and training others to fully engage and utilize the gifts of their intuition.
As founder of Austin-based Inspired Leap and author of Aha! Moments: When Intellect and Intuition Collide, Dianna inspires people to use all their inner resources to generate brilliant ideas, achieve creative breakthroughs and make more effective decisions. www.inspiredleap.com
About Bella Guzmán
As owner of Highwire Creative, an Austin-based graphic design studio, Bella enjoys the thrill of taking her clients’ businesses to new and ever-more-lovable heights. Her ability to see feelings in living color, and to turn those feelings into profitable visual identities has produced compelling graphic design for a wide variety of clients, including growing start-ups, authors and solopreneurs.
Bella’s as proud of her customer loyalty as she is of her design work. Her customer-focused approach succeeds because she’s one of those rare creative types with the skills of a project-manager. Whether it’s developing or updating all facets of a company’s identity, Bella ensures that her clients stand out from the crowd. www.highwirecreative.com
About Leslie Mock
Leslie loves the online world and is the creator and owner of several online businesses, including HairChi.com an exclusive hair loss product. She helps businesses improve their ROI by using online marketing, social business, and metrics-based strategies. She also coaches entrepreneurs and provides resources, tools, and programs for Idea Pioneers on brainstorming, entrepreneurship, online business strategy, creativity, and more.
She has an MBA, taught the first Online Marketing Course in SMU Cox’s School of Businesses Graduate Marketing Certificate Course, and though she was an English major, got turned down for a job at The National Enquirer because she misspelled Albuquerque. She is an expert at helping businesses and organizations successfully navigate the new world of business strategy and marketing. www.ideapioneermedia.com
Questions: Please send us an email and we’ll get back to you as soon as possible.
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